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Can we stop talking about pain points now?

“But I haaaaate pointing out their pain points!”, she said. 

She was struggling to convert new clients into her business, and kept writing content that never got any traction.

She didn’t like my suggestion to help her audience see themselves by pointing out their struggle...

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What we can learn about content marketing from The Office

What do people working in an office wear to work?

Given 16+ months working from home, maybe this’ll take some mental jostling, but - 

I feel like we could assume ourselves into an answer & conjure up visuals and details, right?

But what if the success of your JOB hinged on you...

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How to Get Your Audience to Listen content creation made easy

If you feel like your words don't land with your audience - that you're invisible, they scroll by you, or don't open your emails - then there's probably a very easy solution:

You're not 'speaking their language'.

Let's talk about two foundational shifts you can make that will help not only...

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How I learned to like how I look in pictures

The details are fuzzy - but as I waited in a NYC airport to hop on my teensy plane back to Syracuse - 

a woman named Amy from Iowa approached me with, “Are you Jen Liddy?”

Maybe you’re a famous person or an influencer used to people recognizing you via your content…

...
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What if you hate your branding photos?

I want to tell you something that feels vulnerable to share, but I don’t want you feel bad for me, ok?

Last week I introduced you to Alice Patterson, my brand photographer, and we talked about the frustrations and fears around scaling a business

We talked a little bit about the...

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My Favorite Content Batching System
So I want to tell you about my content batching system.

This is literally what I do every single month to make sure that my content doesn't take me a ton of time.

This probably saves me four to 5 hours a week.

First, I decide on a theme that I want my audience to know about or that my audience...
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How Do You Scale Your Business?

There’s this moment as an entrepreneur where you stand at the edge of a cliff - 

Behind you, 2 BIG issue loom:

You’re doing all.the.things. in your business - because you can’t see how to delegate, don’t really want to, or haven’t figured out how to pay for...

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Being Visible & Loving The Work You Do with Alice G Patterson entrepreneur interview

Isn’t it exhausting for creative women in entrepreneurship? 

I mean - there are ALL the THINGS to do - which makes it hard to  find joy in what we do.

So, let’s discuss how we can LOVE our businesses more -

Part of what kept me from becoming an entrepreneur & loving my...

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What's A Marketing Strategy You'll Never Use?

You know, when you are thinking about marketing, you might get exhausted.

I mean, look in that description below of all the things that you could do for marketing, and a lot of people are expecting from themselves that they're supposed to do all of those things.

No wonder it's exhausting.

And so...

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No More Negative Feelings About Money & Pricing

He opened the car door, a huge grin on his beautiful face. “They paid me an extra 20 dollars because I showed up early today!”

Jack - 14 & usually too cool to smile at anything - had been dropped off to work a measly 15 minutes early because…

a) Dunkin’s drive-thru...

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Understand That Money Is Not Something You Manage w/ Jacquette Timmons entrepreneur interview

This month is all about SALES!

How to make sales easier, 

Why sales don't feel good to you,

And how to overcome your negative feelings about it...

And when we talk about sales, we have to naturally talk about pricing, and I have the perfect somebody here today who focuses on the human side...

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Testimonials Aren't Doing Their Job

Big question: What’s wrong with this testimonial?

“Carin’s incredible to work with. She changed my life. I can’t say enough about her!”

This kind of rah-rah review from a client might warm your heart - 

But they FAIL to explain to your audience HOW you changed...

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