Realistic Tools For
Growing Your Business
I’ve been brutally honest with my clients:
I HATE REELS - or any short-form video content, really.
(Tik Tok & YouTube shorts included).
I resent ‘it!
I already make a TON of quality, helpful content in service to my audience - whether or not they ever become clients.
...
There are things I don’t like doing in my own content: creating REELS and pitching myself to the media.
The dislike comes from pure fear - so I put myself through two experiments:
- Can I learn how to like Reels? Do I need to? And if so, will it have an impact on my business?
- Can I find a...
***Read all the way down to the end for a link to a great little pitching tracker you can use to keep your pitches organized! When you’re the female George Clooney of London, flying around the world with an “Up in the Air” job requiring you to fire people everywhere you...
Building an audience can take a looooong time, which is why you want to consider adding using other people’s platforms (OPP) to your marketing strategy!
Remember - you’re an expert with a unique perspective - even if you can’t see it for yourself.
That’s why today Jen...
Let’s talk about what happens when you see a review that someone has posted that said…
“You're amazing, you're magical, you're so awesome.”
It's nice, right?
Like you might feel great for that person. Happy that their clients love them, but it's not a review that...
The online marketer’s dream:
- Your perfect funnel works so smoothly & seamlessly that people flow into your program…
- You keep them as raving fans who buy other things you offer…
- You learn what works, implementing industry standards set to rinse & repeat.
So when...
What would make someone abandon a launch content marketing formula everyone knows “works”?
If content, marketing, launching, funnels, & sales have you wondering about “Is this IT? Is this the way it HAS to be?”
Today’s episode is gonna soothe your soul!
Because -...
Last week, I took my son on vacation to visit a friend, and so he was off all day, enjoying Florida and doing things. I told myself, I'm just going to sit by the ocean and get a whole bunch of stuff done because I had writing to do, content to create, programs I'm working on, and every day I...
70% of Estella’s Instagram posts were client testimonials, so I unfollowed her.
Am I being a jerk? Well…you decide:
Imagine hearing from your favorite person, “YOU are simply fantastic. You’re a gift to this world!”
^^That feels good, right?
When said...
It’s 2014, and I’m the co-owner of a fitness studio, where clients are asking for branded tank tops - like NOW!
My best friend & business partner Leslie & I take 2 different paths to serve them -
I go online & order tank tops with our logo on them. DONE....
Here’s something you don’t know about me?
That's a prompt that I gave to my membership today. I like to give them little prompts each week to help them dislodge the stuck places in their brain so that they can talk in their content easily. And the question was, here's something...
