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What About Your Lead Magnet? with Claudia Schalkx marketing fridays with claudia
Is a lead magnet necessary? I mean - do they EVEN WORK?
 
Have you tried to create lead magnets, opt-ins, freebies -
 
WHATEVER you want to call it -
 
And gotten no traction?
 
Yeah, welcome to the club! Today Claudia Schalkx, marketing expert, & I are talking about what...
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Yes, Virginia, you can easily batch & repurpose your content

When someone talks about their success in a realm I want…

I immediately think, “Oh. Hmmm. I should do that. Lemme figure out HOW to do it exactly that way RIGHT NOW.”

Since they’ve actually achieved something I want, their way MUST be the right way, right?

Of course,...

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Lessons and Mistakes - The View From Inside a Real Launch content creation made easy

I made a weird choice when I opted for a 6 - 8 week launch of my Content Creator’s membership this summer…

Honestly, I thought doing it this way would be easy - 

(it wasn’t) - 

and I made lots of mistakes…

You know I like to be transparent in my content, so...

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What If You Have Two Audiences? with Claudia Schalkx marketing fridays with claudia

Sometimes you have an offer you'd like to share with an audience that's a BIT different from your MAIN audience-

Or one that's COMPLETELY different!
 
You've done the work to nail down your buyer's persona, understand their language, pain, & desires -
 
NOW DO YOU HAVE TO START...
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The Truth About Publishing A Memoir

All month I’ve been talking ‘bout getting you to talk about RESULTS…

Now, the ultimate result of your hard work is that you put something out in the world…

(Anything from a simple Instagram story to a complicated digital course, summit, conference, or book!)

Your efforts...

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Inside Scoop on Bringing a Book to Life with Patty Lennon content creation made easy

It’s scary to go from having an itch, desire, or dream to bring a THING - a course - a book - a product -

into the world…

It can feel ALIVE for you - a ball of energy asking to be brought into the world…

SO you MUST DO IT, right?

AND it’s incredibly scary - requiring courage...

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Feeling Overwhelmed With Your Marketing Strategy? with Claudia Schalkx marketing fridays with claudia
You know how sometimes you want to burn it all down? Trash the whole thing?
 
HIDE HIDE HIDE and just give yourself a freakin' break?
 
Creating content can feel like an endless DREADMILL of grinding out work...
 
So sometimes - we just want to STOP. πŸ›‘
 
But - CAN...
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Are your skills holding you back? marketing advice

An old friend sent a FB message: “Hey! Long time! Need to update my LinkedIn bio ‘cuz I’m working on a promotion/new job. Can you help me?”

Hmmmm, I’m great with writing & words. I excel at pulling ideas out of people’s minds & making it sound just like...

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How To Know The Value Of Your Services When Pricing Them with Claudia Schalkx marketing fridays with claudia

Pricing our SERVICES is one of the hardest decisions entrepreneurs have to make!It's more difficult than pricing products because it's TOTALLY subjective to calculate the worth of your advice, expertise, and value of your TIME.

As if all that wasn't enough, all kinds of GARBAGEY thoughts populate...

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How to do Sustainable, Realistic Content Creation content creation made easy

Today, Jen talks about the strategies she employs herself and what she teaches her clients: SUSTAINABLE, realistic content creation isn’t a fantasy.

Sustainable content creation that actually works can be a reality for you!

In this episode of Content Creation Made Easy, you’ll learn...

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Don’t forget RESULTS in your content! marketing advice

Between 1989 & 1992, I spent LOTs of time in bars drinking, singing, & screaming over the noise.

Indoor smoking hadn’t yet been banned, so I also inhaled volumes of second-hand smoke…

It’s no wonder I spent my final semester at college literally without a voice

...

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What If You Just Stop Creating Content? with Claudia Schalkx marketing fridays with claudia
You know how sometimes you want to burn it all down? Trash the whole thing?
 
HIDE HIDE HIDE and just give yourself a freakin' break?
 
Creating content can feel like an endless DREADMILL of grinding out work...
 
So sometimes - we just want to STOP. πŸ›‘
 
But - CAN...
Continue Reading...