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Realistic Tools For

Growing Your Business

Are you ZOOMED out?

Remember the lyrics to that early-90s classic, Rump Shaker?

Come ONnnnnn - you know it! It’s a classic…

“All I want to do is zoom-a-zoom-zoom-zoom…”

I’ve been thinking about that song a lot this week because, I’ve gotta admit:

I'm zoomed OUT. I’M...

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How she built her business - in 5 steps

How do you generate courage to move through the hard shit going on in your world and design a life you WANT -

even though the thought is terrifying?

Welcome to Allison Mitura’s quest!

She likes to say, “Yoga SAVED me” - and her dream was to share it with everyone.

BUT - creating...

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REAL Secrets & TRUE lies - why connecting works!

The day I turned 30, I slipped on the icy back porch & joked my hip was broken because I was now so old.

The entire month leading up to that day was filled with DREAD & WORRY. I left my birthday party early to pout & sulk - like a total jerk.

I held SO MANY expectations for my 30s -...

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The Technology No One WANTS - a story of email BS & lies

I’m sitting among 80+ college freshmen in a giant lecture hall at SUNY Fredonia, my undergrad alma mater.

It’s 1988. Dr. Chilberg’s my favorite professor - from up in the nosebleed section, I see he’s rocking big dark glasses & a salt-n-pepper closely-cropped afro.

But...

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Put Down the Firehose: 3 tips to help your audience digest your message

Here’s this week’s helpful take-away so you don’t have to scroll to the bottom.

We think we need MORE…

What we actually want is BETTER.

Would you believe me if I told you, for your business - & life - you don’t have to do MORE to make it better?

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...

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Am I too dumb to do marketing?

If you haven’t figured out how to attract clients, it’s not your fault.

There’s a lot of OMG-are-you-seriously-freaking-doing-that! marketing tactics out there you’re probably avoiding.

So much so that some people tell me they’d rather stay stuck where they are than...

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Blobby Brown is helping me write this

It’s basically summer here. 46 degrees on February 23 in Syracuse, NY!

Like a total badass, I walked around all day without a coat or socks.

My desk, facing 3 giant, ancient windows, is cleared off- ready for work.

These windows are 115-years old - and if you stand close to them,...

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What happened when Real Erica showed up

Doubt crept in. And Erica was hiding.

She had the perfect excuses, -ahem, I mean reasons- to NOT grow her business…

Not enough time. Not enough know-how.

But the NUMERO-UNO reason she lurked in the shadows of her own business?

It's terrifying to be seen

You get it - what if someone...

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What failure really looks like

A year ago, a teacher friend of mine - who’s on my email list - approached me at our kids’ soccer game.

He said, “Your emails are SO helpful! I try & teach what you teach to my students - thank you for your work.”

I was flabbergasted & honored - this friend is not...

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Why can’t you just stay put for once?

My brain can get itchy. Like - it loves what it’s doing right now, and it also wonders, What else is out there?

It’s the reason I’ve moved out of every job I’ve ever had - they get too comfortable. Sometimes it’s boring…sometimes I just want a new challenge.

...

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I figured out what makes us so unhappy

I want to start out today by saying that I didn’t mean to turn into the giant ASSHOLE that I did.

But it was two weeks before Christmas & I was sitting on my best friend couch.

We were enjoying the fire and the fact that the men were in a completely different room watching their noisy...

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The one thing you need to get to the next level

Courageous people are a different breed than me.

Courageous people are those who do scary, hard things - like Navy SEALS, First Responders. Or people with illnesses or challenges that persevere…

Courageous people do really badass shit outside the realm of possibility for me.

I did not see...

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