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Embrace, Ignore, or Exit? Knowing when to get out, use, or avoid a marketing tactic

Ever stayed at a party too long? 

When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?

 

Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.

 

It's bound to...

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"Just tell more stories". Okay, but HOW? Let's talk.

What if you're boring? Wait! No, that came out wrong.

What if YOU THINK you're boring? And you HAVE NO STORIES to tell?

OR - what if you think your story is too "weird" or "unrelatable". What if it's too out there?

And even if you had any stories, what if you're not good at telling them anyway?

...

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Profits & Success Even When You Have A Smaller Audience

What if you don't have a M A S S I V E audience?

Is creating content a waste of time?

Do you need to keep building, building, building your audience before you can expect to make any money?

NOPE.

I know it seems like it's impossible to create big profits when you don't have big audience numbers.

...
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The Art of Pitching: Personalized, Relevant Podcast Pitching Approaches

Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy…

 

And to be effective, you've gotta pitch yourself.

 

Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've...

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The 7 Emails You Want in Your Sales/Pitch Sequence!

Sending emails to your list is about soooooo much more than simply sending emails.

It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI?

Then today's episode is for you.

Remember: the ultimate point of crafting & sending your emails is to SELL...

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BTS with Dallas Travers - The Realities of Navigating a Huge Content Project

Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world…

It was an e-magazine that a bit of a 'disruptor' in the online space, with 3 main goals:

  1. Offer coaches alternatives to outdated approaches
  2. Provide space for underrepresented voices to be...
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Blogging Strategies to Squash Resistance to Writing (and make the Google happy too!)

Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer?

Speaking to many, many business owners, I've learned soooooo many of us harbor a deep resistance to writing.


For some it borders on a trauma that keeps them from...

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Leverage LinkedIn's Untapped Potential (without the snooze factor)

Has LinkedIn made you yawn with its slog of dry job postings and phony baloney "congratulations" messages? 

(Just me then? Okay.)

Well, in case you're LinkedIn curious but aren't sure whether it's worth it…

Listen to this episode of Content Creation Made Easy where guest Tania...

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Pt 2 of Website Makeover Magic - Energize Your About Page!

You've probably heard before that your About Page is about YOU…but it's not really about you AND it's FOR your audience/reader.

WHAAAA? Yeah - it can be a little confusing. 

But! Don't ignore your About Page because it's where your website visitors spend MOST of their time!

Let's...

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Website Makeover Magic - Power Up Your Homepage

How long has "update website" been on your to-do list? 

Months? Years? 

It feels like a beast, right? 

It's an "I need an entire weekend to fix it" tasks that never leaves the list. 

You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?"

...
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Copy That Conveys Your Value with One Subtle, Simple Shift

When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you…

There's a mistake you're likely making. Here's the scoop:

Experts have it hard to convey the VALUE of what they do.

Why? 'Cuz as an expert, YOU know exactly WHY your...

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Use your book to attract clients - with Book Coach & Author, Ricki Heller

If "Write That Book"is on your list this year, you need to know something RIGHT NOW:

  1. a) it's a fantastic tool for business growth
  2. b) getting it onto the shelf requires support from editors and possibly a book coach.

So, meet triple threat Ricki Heller, an accomplished author, developmental...

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