Listen to the Content Creation Made Easy Podcast

Realistic Tools For

Growing Your Business

How content decisions can damage our business

Woke up: 4:30am 

Left for airport: 4:45am

Boarded flight: 5:20am

Deplaned flight, still in Syracuse: 7:46am 

Actually take off for Atlanta: 10:17am

5 hours in the dinky Syracuse airport, 2 of them on the plane!

What gives, Delta? United’s over there taking off just fine!

Turns out...

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Articulate Your Message So Your Audience Loves It - LIVE COACHING Episode wtih Shaneice "Love" Jones content creation made easy

Two problems arise when trying to take action on your content:

"I don’t know how to CONCISELY articulate what I do."

"I don’t know how to say it in a way that ALSO gets my audience excited."

No wonder creating content feels so tough!

When it feels impossible to clearly express what...

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The Kinds of Content You Need INSIDE Your Programs… marketing advice

It’s been 6 months I’ve been part of a coaching course & program - 

But every week, I still scramble for the live coaching call ZOOM link…

I start hunting 15 minutes before, panicked I’m gonna miss it.

Why isn’t it on the Google cal invite?

Why didn’t...

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What Happens Once They Convert from Audience to Clients? with Sandra Scaiano content creation made easy

When you finally open that course, launch that membership, or create that program - and you get the clients IN there…

What comes next - in terms of content?

THIS is something we all need to think about! Because the need for relationship building & content does not end at the checkout...

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Get more traction with your message marketing advice

You know how it gets weird when your friend misses your birthday…

starting with the OMG I missed your birthday text…

then shame creepin’ in with I’m SO SORRY!!! I’m such a horrible friend!

You: “No no no - don’t worry! I had a great day

Cue the...

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Go From a MEH Message to a YEAH Message content creation made easy

Do you feel invisible - like putting content out isn't even worth it?

And...when someone asks you, "What do you do?" - do you stutter OR have a five-minute explanation?

If feel like you're so generic that you're lost in the ocean of a million other YOUs...

Then your brand message is too MEH!

How...

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Go from MEH to STAND OUT Messaging - so you can easily answer the question: “What do you do ?"

Whaddya do?  Such a simple question; SO HARD to answer.

I’m a financial analyst. A photographer. Life coach. 

I sell organic dog treats.

Ohhhhhkay. I know a lot of YOU-types. What makes you special? 

Answer: Arghghghgh!!!

As experts, mired in our “thing”,...

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What it Really Takes to Move Forward in Your Business Using Content content creation made easy

There’s NO one right way to “do content”.

We create a goal, decide on a strategy, and choose the tactics that feel best for us.

But what happens when you get stuck in a vortex of “I don’t wanna!!”?

When marketing + content feels like it’s too hard, too...

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Marketing Gold is the key to content that connects.

I’m living with a teenager and nothing makes sense anymore.

Conversations are--- Wait. 

I’m gonna put air quotes around the word “conversation”.

“Conversations” are brief, stilted exchanges, often unsatisfying, and nothing’s straightforward

...

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Why you might give up on content + marketing

Horrified, I see ~80 people in a line snaking around the entire left side of the store.

I had ambled up to the cashier station from the right side, expecting an easy-in, easy-out situation. 

UGgggg. Two belts & a gift card in my hand: is this worth it?

It’s the weekend before...

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Solve the "What to Say" Content Problem content creation made easy

Whether you’re inundated with content ideas or finding a topic to talk about feels like looking for water in the desert…

we need to talk about making WHAT TO TALK ABOUT a lot freakin’ easier.

Your words matter. What you say to your audience matters. And if you’re...

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Why Your Content Isn't Getting Traction

How to ratchet the relationship with your best friend into DUMPSTER FIRE ZONE: 

Become business partners.

Leslie & I were co-owners of a 9,000 sq ft fitness studio with 32 employees & 200 clients in 2013…

The constantly moving parts lent to endless drama & challenges -...

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