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FIVE DEGREES.
It’s been a miserable FIVE DEGREES for several days.
Alright. I’m lying. It vacillates between -8- and 12-degrees Fahrenheit.
Mostly we’re hovering around 5.
I’ve fallen on the ice twice so far - blammo - right on my back.
I spend all day in front of 3...
After suffering through the first half of winter FREEZING in her home office - complaining…frustrated…angry…and finally resentful…
Jen finally went searching for a solution that didn’t cost too much and did the trick to solve the problem. She learned 3 lessons...
Shaneice was very specific about what’s wrong in her content creation life:
In an on-air coaching call, I asked her, What's driving you bonkers with your content?
She said, Well…
- I can’t articulate what it is that I do concisely that also makes my audience excited. ...
The outcome of our marketing content is far reaching and - unfortunately - often not immediately evident!
We know we've gotta show up with our words, ideas, & insights…but too often it feels like a waste of time.
How do we create positive ripple effects - for both ourselves & our...
Woke up: 4:30am
Left for airport: 4:45am
Boarded flight: 5:20am
Deplaned flight, still in Syracuse: 7:46am
Actually take off for Atlanta: 10:17am
5 hours in the dinky Syracuse airport, 2 of them on the plane!
What gives, Delta? United’s over there taking off just fine!
Turns out...
Two problems arise when trying to take action on your content:
"I don’t know how to CONCISELY articulate what I do."
"I don’t know how to say it in a way that ALSO gets my audience excited."
No wonder creating content feels so tough!
When it feels impossible to clearly express what...
It’s been 6 months I’ve been part of a coaching course & program -
But every week, I still scramble for the live coaching call ZOOM link…
I start hunting 15 minutes before, panicked I’m gonna miss it.
Why isn’t it on the Google cal invite?
Why didn’t...
When you finally open that course, launch that membership, or create that program - and you get the clients IN there…
What comes next - in terms of content?
THIS is something we all need to think about! Because the need for relationship building & content does not end at the checkout...
You know how it gets weird when your friend misses your birthday…
starting with the OMG I missed your birthday text…
then shame creepin’ in with I’m SO SORRY!!! I’m such a horrible friend!
You: “No no no - don’t worry! I had a great day ”
Cue the...
Do you feel invisible - like putting content out isn't even worth it?
And...when someone asks you, "What do you do?" - do you stutter OR have a five-minute explanation?
If feel like you're so generic that you're lost in the ocean of a million other YOUs...
Then your brand message is too MEH!
How...
Whaddya do? Such a simple question; SO HARD to answer.
I’m a financial analyst. A photographer. Life coach.
I sell organic dog treats.
Ohhhhhkay. I know a lot of YOU-types. What makes you special?
Answer: Arghghghgh!!!
As experts, mired in our “thing”,...
There’s NO one right way to “do content”.
We create a goal, decide on a strategy, and choose the tactics that feel best for us.
But what happens when you get stuck in a vortex of “I don’t wanna!!”?
When marketing + content feels like it’s too hard, too...
