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Realistic Tools For

Growing Your Business

Not Being Seen Is Holding You Back

The doctor shrugged at me. I’d just turned 40, and shit was starting to go south.

Not sleeping. Weight gain. ZERO libido. Exhaustion.

He shrugged and said, “Well. You’re 40. That’s what it’s like.”

THAT’S WHAT IT’S LIKE?

THAT’s IT?

What the...

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When you’re clueless about what makes you special

I’ve told you about my $250,000 Ph.D. in business, right?

It was exquisitely personalized – teaching me business from the inside out –

which is why it cost so much.

I paid for it with a $25K upfront investment, no salary draw, & plenty of sweat equity.

Take that part about...

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How to make your offer sound special

Before COVID, I had an unwavering commitment to my eyelash extensions – like, maybe more serious than to my marriage. ;)

But now, I don’t wanna go back to them – because of both time & money. So I need a good mascara.

Which one, tho? I’m ridiculously lazy about...

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No one was expecting that superpower

I hit a nerve last week.

MANY readers sent thank you messages after my post because I talked about how we’re not failures because…

*THIS* job wasn’t “it” … And *NOPE* - not that thing wasn’t it either… AND also

*OMG* I spent money on this...

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My 13-year-old Mansplained how “You wasted ALL that time, Mom.”

Jack sidled up next to me yesterday at the picnic table & checked out my screen so he could comment on what I was up to.

You need to know that my kiddo is 13, precocious, opinionated, and likes to sometimes Mansplain stuff to me.

My screen portrayed a slide deck in its infancy – and...

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Will anyone pay for this?

Two years ago, I thought I had a superpower.

But was it REALLY a superpower? I mean – this thing was soooo easy for me to do.

This speaks to a long-standing limiting belief deep inside my mind that for something to be VALUABLE –

(i.e. other people will pay for it)

it needs to feel...

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How to figure out what’s the right next thing to do

Have you ever spent looking endlessly at a white page, cursor blinking? That was me this weekend, thinking about what I wanted to talk about today.

I repeatedly asked myself, Do I trust myself to write this? Should I hit “publish”?

I did the digital version of crumpling up the yellow...

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I've made this much & I can make it again

We’d been on the phone for almost 2 hours -

I’d never done anything like this before, & frankly, I was scared, deep down.

Kweku Riverson, a coach who works with his wife Jessica, was explaining how their coaching program I was interested in worked.

It was exactly what I needed to...

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Swindled…by the same woman…TWICE.

No lie - I’ve gotten swindled by the same woman two times.

My son, his 2 friends, & I were heading into a coffee shop when a FAST-TALKIN’ lady approached us in the parking lot with a STOOOORY!

Oh - man. I can’t even pretend to give this story justice.

Suffice it to say it...

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I Don't Want To Be Annoying

‘That is SO annoying.’

^^This was my brilliant commentary on any situation. 

The phrase followed me everywhere as a default thought.

  • The co-worker obsessing about her on-again/off-again relationship with her partner? So annoying!
  • The sticky SHIFT key on my keyboard? So annoying!...
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Here’s exactly what your audience needs to hear

My perfect client, Betsy, has a big problem. She’s an expert. With a TONNNNNN of certifications, trainings, & experience.

What’s the problem? Well - No one really knows what Betsy does.

Her friends use air quotes when they talk about “her business”.

Her followers like...

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How to Create a Better Introduction - and why you need one!

Back in the day, my hubs was an exec - and I never LIKED the idea of his business-building nonsense.

Remember, I was a teacher: Go to school. Come home. Grade papers. The end. 

He’d “have to” go out for drinks, dinner, or golf tournaments. 

I’d roll my eyes HARD....

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