The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred,Ā & Hired.Ā
"I'm so all over the place! I don't know where to really zone in on because I don't have that message."
ā Shaneice Jones, Relationship Coach
If youāve ever said anything even close to that out loud āor quietly in your head āyouāre not alone.
Two of the biggest messaging struggles I hear all th...
Itās been 6 months Iāve been part of a coaching course & program -Ā
But every week, I still scramble for the live coaching call ZOOM linkā¦
I start hunting 15 minutes before, panicked Iām gonna miss it.
Why isnāt it on the Google cal invite?
Why didnāt they send an email reminder?
The āsuccess t...
When you finally open that course, launch that membership, or create that program - and you get the clients IN thereā¦
What comes next - in terms of content?
THIS is something we all need to think about! Because the need for relationship building & content does not end at the checkout counter.
Once t...
You know how it gets weird when your friend misses your birthdayā¦
starting with the OMG I missed your birthday š± textā¦
then shame creepinā in with Iām SO SORRY!!! Iām such a horrible friend!
You: āNo no no - donāt worry! I had a great day āŗā
Cue the influx of WHYs: flat tire, sick kid, needy par...
Do you feel invisible - like putting content out isn't even worth it?
And...when someone asks you, "What do you do?" - do you stutter OR have a five-minute explanation?
If feel like you're so generic that you're lost in the ocean of a million other YOUs...
Then your brand message is too MEH!
How...
Whaddya do?Ā Such a simple question; SO HARD to answer.
Iām a financial analyst. A photographer. Life coach.Ā
I sell organic dog treats.
Ohhhhhkay. I know a lot of YOU-types. What makes you special?Ā
Answer: Arghghghgh!!!
As experts, mired in our āthingā, explaining our special sauce is madde...
