Listen to the Content Creation Made Easy Podcast

Realistic Tools For

Growing Your Business

Swindled…by the same woman…TWICE.

No lie - I’ve gotten swindled by the same woman two times.

My son, his 2 friends, & I were heading into a coffee shop when a FAST-TALKIN’ lady approached us in the parking lot with a STOOOORY!

Oh - man. I can’t even pretend to give this story justice.

Suffice it to say it...

Continue Reading...
I Don't Want To Be Annoying

‘That is SO annoying.’

^^This was my brilliant commentary on any situation. 

The phrase followed me everywhere as a default thought.

  • The co-worker obsessing about her on-again/off-again relationship with her partner? So annoying!
  • The sticky SHIFT key on my keyboard? So annoying!...
Continue Reading...
Here’s exactly what your audience needs to hear

My perfect client, Betsy, has a big problem. She’s an expert. With a TONNNNNN of certifications, trainings, & experience.

What’s the problem? Well - No one really knows what Betsy does.

Her friends use air quotes when they talk about “her business”.

Her followers like...

Continue Reading...
How to Create a Better Introduction - and why you need one!

Back in the day, my hubs was an exec - and I never LIKED the idea of his business-building nonsense.

Remember, I was a teacher: Go to school. Come home. Grade papers. The end. 

He’d “have to” go out for drinks, dinner, or golf tournaments. 

I’d roll my eyes HARD....

Continue Reading...
Am I too dumb to do marketing?

Even before COVID struck, there’s always been a lot of

OMG-are-you-seriously-freaking-doing-that?

marketing tactics you’ve been running from like your hair’s on fire!

If you haven’t figured out how to attract clients, it’s not your fault.

People HATE marketing - they...

Continue Reading...
Are you ZOOMED out?

Remember the lyrics to that early-90s classic, Rump Shaker?

Come ONnnnnn - you know it! It’s a classic…

“All I want to do is zoom-a-zoom-zoom-zoom…”

I’ve been thinking about that song a lot this week because, I’ve gotta admit:

I'm zoomed OUT. I’M...

Continue Reading...
How she built her business - in 5 steps

How do you generate courage to move through the hard shit going on in your world and design a life you WANT -

even though the thought is terrifying?

Welcome to Allison Mitura’s quest!

She likes to say, “Yoga SAVED me” - and her dream was to share it with everyone.

BUT - creating...

Continue Reading...
REAL Secrets & TRUE lies - why connecting works!

The day I turned 30, I slipped on the icy back porch & joked my hip was broken because I was now so old.

The entire month leading up to that day was filled with DREAD & WORRY. I left my birthday party early to pout & sulk - like a total jerk.

I held SO MANY expectations for my 30s -...

Continue Reading...
The Technology No One WANTS - a story of email BS & lies

I’m sitting among 80+ college freshmen in a giant lecture hall at SUNY Fredonia, my undergrad alma mater.

It’s 1988. Dr. Chilberg’s my favorite professor - from up in the nosebleed section, I see he’s rocking big dark glasses & a salt-n-pepper closely-cropped afro.

But...

Continue Reading...
Put Down the Firehose: 3 tips to help your audience digest your message

Here’s this week’s helpful take-away so you don’t have to scroll to the bottom.

We think we need MORE…

What we actually want is BETTER.

Would you believe me if I told you, for your business - & life - you don’t have to do MORE to make it better?

-----------

...

Continue Reading...
Am I too dumb to do marketing?

If you haven’t figured out how to attract clients, it’s not your fault.

There’s a lot of OMG-are-you-seriously-freaking-doing-that! marketing tactics out there you’re probably avoiding.

So much so that some people tell me they’d rather stay stuck where they are than...

Continue Reading...
Blobby Brown is helping me write this

It’s basically summer here. 46 degrees on February 23 in Syracuse, NY!

Like a total badass, I walked around all day without a coat or socks.

My desk, facing 3 giant, ancient windows, is cleared off- ready for work.

These windows are 115-years old - and if you stand close to them,...

Continue Reading...