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Realistic Tools For

Growing Your Business

Copy That Conveys Your Value with One Subtle, Simple Shift

When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you…

There's a mistake you're likely making. Here's the scoop:

Experts have it hard to convey the VALUE of what they do.

Why? 'Cuz as an expert, YOU know exactly WHY your...

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Use your book to attract clients - with Book Coach & Author, Ricki Heller

If "Write That Book"is on your list this year, you need to know something RIGHT NOW:

  1. a) it's a fantastic tool for business growth
  2. b) getting it onto the shelf requires support from editors and possibly a book coach.

So, meet triple threat Ricki Heller, an accomplished author, developmental...

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Your Personal Rules for Storytelling

In Part 2 of this 3-part Simple Storytelling Strategies miniseries, we unpack how to craft relatable stories that build trust with your audience

in a way that feels safe for you – without creating a vulnerability hangover or fuzzy boundaries!

I created this miniseries because...

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How Accessibility Tools and Approaches Can Help Your Content Reach 25% More People
The goal of your content is to reach more people so you can make a positive impact, connect with your audience, and eventually convert them to customers.

But you are likely missing out on connecting with 25% of your audience…

Simply because your content is NOT ACCESSIBLE TO THEM!

Did...

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The Realities and Possibilities of Turning Your Content into a Book

With all your expertise, experience, & education, you have a LOT to say!

Your goals are to impact & help many many many people with your insights, thought leadership, and body of knowledge.

SO…that means, it's HIGHLY likely that at some point you've pondered this question:

"Should...

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4 How-tos to Crafting Better Stories

Today we're taking storytelling one step further beyond the whys: we're going into the HOWS

Dive into a gold mine of actionable, tactical storytelling approaches so you can level up in your content game.

I've got 4 "how-to" focused simple storytelling tactics that:

  1. Make stories more FUN ...
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Simple Storytelling Strategies

Using storytelling is a content approach that will only become more & more important as AI tools & technology becomes faster, better, & more prevalent. 

We can absolutely use AI tools to help us, but... Your audience is STILL looking for a connection to you, a dose of YOU - as a...

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The Art of Evergreen Content with Toyin Alli
In this insightful & practical conversation, the multi-talented Toyin Alli takes us into her world of evergreen content & effective email strategies!

Toyin, a mathematics professor and entrepreneur, shares her expertise in planning & creating evergreen content that captivates your...

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Unlock the Secrets of Branding with Kristin Lawton
You know how sometimes a word loses its meaning when you hear it over & over again?

That’s how I feel about the word “brand”. What IS a brand? What does it REALLY mean? How do you create your brand?

And…how does your brand play with your content & copy?

These...

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The Art of Rinse & Repeat with Natalie Masson
In the online world of marketing, Fall's NOT pumpkin spice latte season, my friend.

It's LAUNCH season, a time to share your audience-building event, course promotion, or master class to help fill a program.

Now, if during your promotional events you've ever experienced feeling...

  1. A sense...
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Fresh Perspective on Newsletters with Amber Petty

Do you struggle to come up with ideas for your emails?

If you feel like no one cares what you have to say OR you’re uncomfortable using story-based email content…

OR you don’t like the “selling” vibe that a lot of email marketers use…

You’re gonna LOVE...

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Marketing Liberation for Introverts & Multi-Passionates with Tara Reid
This isn’t a secret: being introverted and/or having multi-faceted interests can make you feel a little bonkers in the world of online marketing.

Conforming to trends? Uh. No.

The Do! Do! Do! More! More! More! Mentality? I literally can’t anymore.

Comparisonitis & Shoulds?...

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