The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
There’s NO one right way to “do content”.
We create a goal, decide on a strategy, and choose the tactics that feel best for us.
But what happens when you get stuck in a vortex of “I don’t wanna!!”?
When marketing + content feels like it’s too hard, too much work, and not working anyway?
What abo...
I’m living with a teenager and nothing makes sense anymore.
Conversations are--- Wait.Â
I’m gonna put air quotes around the word “conversation”.
“Conversations” are brief, stilted exchanges, often unsatisfying, and nothing’s straightforward.Â
Me: Did you get invited someplace? Wanna go?Â
Him: “Ma...
Horrified, I see ~80 people in a line snaking around the entire left side of the store.
I had ambled up to the cashier station from the right side, expecting an easy-in, easy-out situation.Â
UGgggg. Two belts & a gift card in my hand: is this worth it?
It’s the weekend before Christmas, and I’ve ...
Whether you’re inundated with content ideas or finding a topic to talk about feels like looking for water in the desert…
we need to talk about making WHAT TO TALK ABOUT a lot freakin’ easier.
Your words matter. What you say to your audience matters. And if you’re struggling with this aspect, it’s ...
How to ratchet the relationship with your best friend into DUMPSTER FIRE ZONE:Â
Become business partners.
Leslie & I were co-owners of a 9,000 sq ft fitness studio with 32 employees & 200 clients in 2013…
The constantly moving parts lent to endless drama & challenges - both in business and in our...
This is one of the biggest marketing questions & struggles out there. Some entrepreneurs have SO much to say, ideas pouring out. The downside? Content topics crush them because there’s just TOO much to say…
and not enough time to say it.
The opposite situation is a very real problem: “I don’t know...
