Realistic Tools For
Growing Your Business
Maybe you've got an epic story or something INCREDIBLE to say.
Maybe you don't. Maybe you think you're nothing special,
or your opinions are not BIG enough, DEEP enough, or important.
Last night I read a book that changed my opinion about OUR STORIES...
And I want to share with you what to do if...
Sheesh. That’s THE question, right?
That’s why we’re here: we’re marketing & creating content to increase sales.
It’s NOT an ugly truth. We don’t need to feel bad for wanting to increase sales in our business!
We’re here to serve...
What’s the point of putting all your delicious content out in the world if no one’s gonna take a bite?
You create content to CONNECT with your audience so you can EVENTUALLY convert them to customers…
Let’s not pretend this isn’t a Big Freakin’ Deal -...
Highly creative people tell me they LOATHE planning, so they don't do it. If not planning works for you & gets you the results you're looking for, I say GO FOR IT. But if it's keeping you in a crazed loop of day-to-day scrambling, I have an idea for you to help get you out of that...
It’s wildly inappropriate, but Eddie Murphy got me through my miserable teenage years.
I was 13 when 1983’s Delirious came out on HBO - and I was mesmerized by his stories. Even as a suburban white kid, I related to his joy because
Like Eddie, I’d beg my mom to...
“I’m just not a good writer! So I hate creating content…” Ummmmm.
Sound like anyone you know?
Copywriting is not optional for creating content of any type - so if you lack confidence in this area, no wonder you find it all such a challenge!
Is it possible to learn this...
FIVE DEGREES.
It’s been a miserable FIVE DEGREES for several days.
Alright. I’m lying. It vacillates between -8- and 12-degrees Fahrenheit.
Mostly we’re hovering around 5.
I’ve fallen on the ice twice so far - blammo - right on my back.
I spend all day in front of 3...
After suffering through the first half of winter FREEZING in her home office - complaining…frustrated…angry…and finally resentful…
Jen finally went searching for a solution that didn’t cost too much and did the trick to solve the problem. She learned 3 lessons...
Shaneice was very specific about what’s wrong in her content creation life:
In an on-air coaching call, I asked her, What's driving you bonkers with your content?
She said, Well…
- I can’t articulate what it is that I do concisely that also makes my audience excited. ...
The outcome of our marketing content is far reaching and - unfortunately - often not immediately evident!
We know we've gotta show up with our words, ideas, & insights…but too often it feels like a waste of time.
How do we create positive ripple effects - for both ourselves & our...
Woke up: 4:30am
Left for airport: 4:45am
Boarded flight: 5:20am
Deplaned flight, still in Syracuse: 7:46am
Actually take off for Atlanta: 10:17am
5 hours in the dinky Syracuse airport, 2 of them on the plane!
What gives, Delta? United’s over there taking off just fine!
Turns out...
Two problems arise when trying to take action on your content:
"I don’t know how to CONCISELY articulate what I do."
"I don’t know how to say it in a way that ALSO gets my audience excited."
No wonder creating content feels so tough!
When it feels impossible to clearly express what...
