The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
“But I haaaaate pointing out their pain points!”, she said.Â
She was struggling to convert new clients into her business, and kept writing content that never got any traction.
She didn’t like my suggestion to help her audience see themselves by pointing out their struggle with clarity!
I know tha...
What do people working in an office wear to work?
Given 16+ months working from home, maybe this’ll take some mental jostling, but -Â
I feel like we could assume ourselves into an answer & conjure up visuals and details, right?
But what if the success of your JOB hinged on you getting the answer ...
If you feel like your words don't land with your audience - that you're invisible, they scroll by you, or don't open your emails - then there's probably a very easy solution:
You're not 'speaking their language'.
Let's talk about two foundational shifts you can make that will help not only content...
The details are fuzzy - but as I waited in a NYC airport to hop on my teensy plane back to Syracuse -Â
a woman named Amy from Iowa approached me with, “Are you Jen Liddy?”
Maybe you’re a famous person or an influencer used to people recognizing you via your content…
But THIS had never happened to...
I want to tell you something that feels vulnerable to share, but I don’t want you feel bad for me, ok?
Last week I introduced you to Alice Patterson, my brand photographer, and we talked about the frustrations and fears around scaling a business.Â
We talked a little bit about the mental struggles ...
This is literally what I do every single month to make sure that my content doesn't take me a ton of time.
This probably saves me four to 5 hours a week.
First, I decide on a theme that I want my audience to know about or that my audience needs
