Jack sidled up next to me yesterday at the picnic table & checked out my screen so he could comment on what I was up to.
You need to know that my kiddo is 13, precocious, opinionated, and likes to sometimes Mansplain stuff to me.
My screen portrayed a slide deck in its infancy – and said USP - Unique Selling Proposition.
“What’s it mean?”
I told him, “It’s your super power. The way you uniquely bring something to the marketplace.
Kind of like a recipe of several things that make people want to buy FROM YOU specifically.”
I’ll tell you - his insights are often brilliantly (and shockingly) spot on,
and he also misses the mark sometimes.
He said, “MOM! Your superpower is pulling ideas out of people’s brains! You know that right?”
“And you WASTED it all those years working in a gym!”
SCREEEECH! Hold up, Kid.
Here’s the thing about your Unique Value – your Unique Selling...
Two years ago, I thought I had a superpower.
But was it REALLY a superpower? I mean – this thing was soooo easy for me to do.
This speaks to a long-standing limiting belief deep inside my mind that for something to be VALUABLE –
(i.e. other people will pay for it)
it needs to feel HARD. I need to WORK for it.
One breezy May afternoon, the opportunity to test this theory dropped into my lap.
In this huge Facebook group I’m a member of, a woman name Lindsay posted about a problem I knew I could help her with –
“I have a course spinning around inside my head. I know people need it. I know my exact niche.
But I can’t get it out of my head.
What advice do you have?” – she asked the 13,876 people in this group.
Now – for a few years, I’ve known that one of my magic powers is to pull people's ideas out of their heads and make the confusion into sense.
I’ve done it with friends. Colleagues. Students.
Basically, we turn the...
Have you ever spent looking endlessly at a white page, cursor blinking? That was me this weekend, thinking about what I wanted to talk about today.
I repeatedly asked myself, Do I trust myself to write this? Should I hit “publish”?
I did the digital version of crumpling up the yellow legal pad paper & throwing it towards the garbage pail, only to start again, unsure where to go.
Unsure what to do.
Have you been struggling with this feeling of self-doubt in life or business? Or both?
There’s a LOT going on in my life right now that’s making me question my OWN self-trust!
Here’s the tip of the iceberg I can share.
Last week, I was exposed to someone who tested positive for COVID. We got tested as a family & are STILL waiting in purgatory for results.
We’d been on the phone for almost 2 hours -
I’d never done anything like this before, & frankly, I was scared, deep down.
Kweku Riverson, a coach who works with his wife Jessica, was explaining how their coaching program I was interested in worked.
It was exactly what I needed to bust open my business - but I was fixated on the price. I’d never invested in myself at this level -
It was a $5000 program for 10 weeks. I knew it was valuable.
But I didn’t trust myself.
Didn’t trust I’d be able to implement what I learned.
Or that I could make back the investment. At that time I was charging FAR less than my value - and far less than market prices.
Because I DIDN’T trust myself.
The thing was, I trusted Kweku - at the beginning of our call he told me to guess how to spell his name, and I was woefully off!
We talked about Ghana, his original home, and…
WE LAUGHED> a lot.
Though I knew this was a sales call, it felt more like a...
No lie - I’ve gotten swindled by the same woman two times.
My son, his 2 friends, & I were heading into a coffee shop when a FAST-TALKIN’ lady approached us in the parking lot with a STOOOORY!
Oh - man. I can’t even pretend to give this story justice.
Suffice it to say it involved a broken-down car, her son in the hospital a few blocks away, a cell phone that died, and NO CASH on her.
There was a lot of arm waving, hand wringing, and voice trembling…
With six VERY BIG, very YOUNG eyes on me, I made a decision in the moment - gave her $20 & wished her a safe journey.
The kids & I spent our coffee talk deciding whether we’d been taken -and we unanimously agreed we had.
We also decided to feel ok about it instead of angry or ashamed.
Fast forward 2 years - this time I’m alone, leaving my hairdresser, heading to my car on a city street.
It’s drizzling & I’m distracted because I don't want my newly-blown-out hair to get...
‘That is SO annoying.’
^^This was my brilliant commentary on any situation.
The phrase followed me everywhere as a default thought.
John said to me, “You use this word annoying a lot, Jen. Does everything really annoy you that much?
Yes, John. YES IT DOES>
Things are annoying! Can’t you see that??
He didn’t. And couldn’t wrap his head around why I did.
I was BORN to see things as annoying - also irritating, frustrating, & bothersome.
Commenting on it aloud made me feel like I was doing...
My perfect client, Betsy, has a big problem. She’s an expert. With a TONNNNNN of certifications, trainings, & experience.
What’s the problem? Well - No one really knows what Betsy does.
Her friends use air quotes when they talk about “her business”.
Her followers like her but wonder “Can she help me? Does she work with people like ME?”
She wants to make more money, but the clients don’t come…
So she stokes the fire on the story that she’s just not good at what she does.
She spends a whole weekend researching a Master Training that’ll cost $4700 & give her more information.
BUT IT WILL NOT TRANSFORM HER BUSINESS>
Here’s a secret:
Betsy does NOT need more training. Another certification. Or even a better business plan.
Her problem is NOT that she doesn’t know what she’s doing…
Her problem is that NO ONE out there knows what she’s doing!
She finds marketing tedious &...
Back in the day, my hubs was an exec - and I never LIKED the idea of his business-building nonsense.
Remember, I was a teacher: Go to school. Come home. Grade papers. The end.
He’d “have to” go out for drinks, dinner, or golf tournaments.
I’d roll my eyes HARD. He’d say, “Jen! This is business. What do you think what happens out there? We’re building relationships.”
Complete BS to me. It made me want to stick out my tongue & blow a raspberry. Sometimes it made me want to stick a fork in my eye.
Or in his eye. Or in his boss’s eye, really.
ANYHOO - now? I get it.
If you’re not building relationships, you’re not building a business.
Doing it via golf is my personal version of hell.
But there are TONS of ways to build relationships online & in real life: networking groups, memberships, coffees, conversations, masterminds, messages, etc.
I belong to a monthly networking group that’s been a...
Even before COVID struck, there’s always been a lot of
marketing tactics you’ve been running from like your hair’s on fire!
If you haven’t figured out how to attract clients, it’s not your fault.
People HATE marketing - they tell me all the time.
In fact, they’d rather stay stuck where they are than grow a business because they HATE MARKETING.
I feel this so very much.
Flashback 5 years ago: in the parking lot of my chiropractor, listening to yet ANOTHER marketing podcast.
The host guy’s a BRILLIANT marketer. Makes it all sound SO EASY - like anyone can do it!
The point of the podcast is to share ALL the things you can do to market yourself. And he’s rattling them off, like it’s the alphabet.
The more I listen, the more jammed up I get. Obviously, this marketing thing is JUST SO EASY, but I’m clearly too damn stupid to GET IT.
Because if I could get it, I wouldn’t feel so...
Remember the lyrics to that early-90s classic, Rump Shaker?
Come ONnnnnn - you know it! It’s a classic…
“All I want to do is zoom-a-zoom-zoom-zoom…”
I’ve been thinking about that song a lot this week because, I’ve gotta admit:
I'm zoomed OUT. I’M EXHAUSTED.
My hips are tired from sitting so much.
My brain is tired from looking at my face all day.
My neck is tired from leaning forward constantly - (which I just realized I’m doing).
Are you exhausted by ALL the connecting?
Kind of ironic, right?
All month I’ve been writing about the importance of connecting - reaching out, sending emails, giving reviews…
But at some point, we all have to ask, “What’s serving ME?”
This week I spoke on a panel about maintaining agility in life & business…
and realized most of the women in the ZOOM ROOM were experiencing what I’m calling personal communication fatigue -
If you’re suffering from it,...