Realistic Tools For Growing Your Business
What do people working in an office wear to work?
Given 16+ months working from home, maybe this’ll take some mental jostling, but -
I feel like we could assume ourselves into an answer & conjure up visuals and details, right?
But what if the success of your JOB hinged on you getting the answer to this question EXACTLY RIGHT?!
This is what Carey Bennett faced as the costume designer for NBC’s The Office -
I heard her tell this story on the Office Ladies podcast - with such high stakes, she couldn’t guess her way into knowing how real workers at a paper...
The details are fuzzy - but as I waited in a NYC airport to hop on my teensy plane back to Syracuse -
a woman named Amy from Iowa approached me with, “Are you Jen Liddy?”
Maybe you’re a famous person or an influencer used to people recognizing you via your content…
But THIS had never happened to me!
I finally understood the power of pictures.
It’s been kind of painful to let myself be visible - because I’m not perfect, famous, or a model.
I’d spend years hiding in plain sight in my content - even though I felt ok putting my message out there...
I want to tell you something that feels vulnerable to share, but I don’t want you feel bad for me, ok?
Last week I introduced you to Alice Patterson, my brand photographer, and we talked about the frustrations and fears around scaling a business.
We talked a little bit about the mental struggles women have around getting branding photos because we feel like we need to be perfect, thin, flawless, stylish, etc.
We lean on memes, stock photos, or inspirational quotations as our content, especially social media fodder.
Here’s what I learned first-hand: ...
There’s this moment as an entrepreneur where you stand at the edge of a cliff -
Behind you, 2 BIG issue loom:
You’re doing all.the.things. in your business - because you can’t see how to delegate, don’t really want to, or haven’t figured out how to pay for support.
All the little things eat up your time & energy - a cycle you can’t get out of.
Sure, I can do that is your mantra. Your mindset is “I should” help all the varied types of people & problems.
Even though you’re helping everyone, you’re never sure how...
Isn’t it exhausting for creative women in entrepreneurship?
I mean - there are ALL the THINGS to do - which makes it hard to find joy in what we do.
So, let’s discuss how we can LOVE our businesses more -
Part of what kept me from becoming an entrepreneur & loving my business was needing to be visible & seen. I didn't want people to see who I was or what I looked like.
Once I got allowed myself to be visible - with the help of an incredible & supportive photographer, my business changed PLUS the level of confidence I have.
This is why I’m EXCITED...
You know, when you are thinking about marketing, you might get exhausted.
I mean, look in that description below of all the things that you could do for marketing, and a lot of people are expecting from themselves that they're supposed to do all of those things.
No wonder it's exhausting.
And so one of the very first things I teach my clients is, well, what feels good to you?
Actually, today, I was just talking to a friend about marketing, and one of the things she can't stand doing is just kind of talking out into the void.
She's amazing on video, and people love her personality, but she...
He opened the car door, a huge grin on his beautiful face. “They paid me an extra 20 dollars because I showed up early today!”
Jack - 14 & usually too cool to smile at anything - had been dropped off to work a measly 15 minutes early because…
a) Dunkin’s drive-thru was shockingly fast that morning &
b) he didn’t want to chat with me in the car until work started at 9!
So his boss generously rewarded him with $20 extra dollars!
I almost pulled the car over in the parking lot & made him give it back…because
That was too easy for him.
This month is all about SALES!
How to make sales easier,
Why sales don't feel good to you,
And how to overcome your negative feelings about it...
And when we talk about sales, we have to naturally talk about pricing, and I have the perfect somebody here today who focuses on the human side of money.
Meet Jacquette Timmons, a financial behaviorist and an EXPERT on pricing.
Jacquette is an author, coach, keynote speaker and is a wealth of knowledge.
I'm so excited to share all the information and help all of us learn how to price ourselves, so it feels in alignment with what you...
Big question: What’s wrong with this testimonial?
“Carin’s incredible to work with. She changed my life. I can’t say enough about her!”
This kind of rah-rah review from a client might warm your heart -
But they FAIL to explain to your audience HOW you changed her life…
HOW did you help, exactly?
Inquiring minds want to know!!
If you’ve been sharing these kinds of reviews - it’s ok! We can remedy that tout suite.
And if you haven’t taken any time to ask for reviews…wellllllll -
First - asking for...