The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred,Ā & Hired.Ā
No lie - Iāve gotten swindled by the same woman two times.
My son, his 2 friends, & I were heading into a coffee shop when a FAST-TALKINā lady approached us in the parking lot with a STOOOORY!
Oh - man. I canāt even pretend to give this story justice.
Suffice it to say it involved a broken-down ...
āThat is SO annoying.ā
^^This was my brilliant commentary on any situation.Ā
The phrase followed me everywhere as a default thought.
- The co-worker obsessing about her on-again/off-again relationship with her partner? So annoying!
- The sticky SHIFT key on my keyboard? So annoying!
- The noisy Blu ...
My perfect client, Betsy, has a big problem. Sheās an expert. With a TONNNNNN of certifications, trainings, & experience.
Whatās the problem? Well - No one really knows what Betsy does.
Her friends use air quotes when they talk about āher businessā.
Her followers like her but wonder āCan she help...
Back in the day, my hubs was an exec - and I never LIKED the idea of his business-building nonsense.
Remember, I was a teacher: Go to school. Come home. Grade papers. The end.Ā
Heād āhave toā go out for drinks, dinner, or golf tournaments.Ā
Iād roll my eyes HARD. Heād say, āJen! This is business....
Even before COVID struck, thereās always been a lot of
OMG-are-you-seriously-freaking-doing-that?
marketing tactics youāve been running from like your hairās on fire!
If you havenāt figured out how to attract clients, itās not your fault.
People HATE marketing - they tell me all the time.
In fa...
Remember the lyrics to that early-90s classic, Rump Shaker?
Come ONnnnnn - you know it! Itās a classicā¦
āAll I want to do is zoom-a-zoom-zoom-zoomā¦ā
Iāve been thinking about that song a lot this week because, Iāve gotta admit:
I'm zoomed OUT. IāM EXHAUSTED.
My hips are tired from sitting so muc...
