The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred,Ā & Hired.Ā 

How she built her business - in 5 steps

How do you generate courage to move through the hard shit going on in your world and design a life you WANT -

even though the thought is terrifying?

Welcome to Allison Mitura’s quest!

She likes to say, ā€œYoga SAVED meā€ - and her dream was to share it with everyone.

BUT - creating a brick & mortar...

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REAL Secrets & TRUE lies - why connecting works!

The day I turned 30, I slipped on the icy back porch & joked my hip was broken because I was now so old.

The entire month leading up to that day was filled with DREAD & WORRY. I left my birthday party early to pout & sulk - like a total jerk.

I held SO MANY expectations for my 30s - mostly that th...

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The Technology No One WANTS - a story of email BS & lies

I’m sitting among 80+ college freshmen in a giant lecture hall at SUNY Fredonia, my undergrad alma mater.

It’s 1988. Dr. Chilberg’s my favorite professor - from up in the nosebleed section, I see he’s rocking big dark glasses & a salt-n-pepper closely-cropped afro.

But even from far away, I feel h...

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Put Down the Firehose: 3 tips to help your audience digest your message

Here’s this week’s helpful take-away so you don’t have to scroll to the bottom. šŸ˜‰

We think we need MORE…

What we actually want is BETTER.

Would you believe me if I told you, for your business - & life - you don’t have to do MORE to make it better?

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Here’s what MORE looks like:

šŸŽ‰ The...

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Am I too dumb to do marketing?

If you haven’t figured out how to attract clients, it’s not your fault.

There’s a lot of OMG-are-you-seriously-freaking-doing-that! marketing tactics out there you’re probably avoiding.

So much so that some people tell me they’d rather stay stuck where they are than grow a business because they HA...

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Blobby Brown is helping me write this

It’s basically summer here. 46 degrees on February 23 in Syracuse, NY!

Like a total badass, I walked around all day without a coat or socks.

My desk, facing 3 giant, ancient windows, is cleared off- ready for work.

These windows are 115-years old - and if you stand close to them, you’ll feel your...

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