The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

How to make your offer sound special

Before COVID, I had an unwavering commitment to my eyelash extensions – like, maybe more serious than to my marriage. ;)

But now, I don’t wanna go back to them – because of both time & money. So I need a good mascara.

Which one, tho? I’m ridiculously lazy about research.

This is why I crowdsource...

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No one was expecting that superpower

I hit a nerve last week.

MANY readers sent thank you messages after my post because I talked about how we’re not failures because…

*THIS* job wasn’t “it” … And *NOPE* - not that thing wasn’t it either… AND also

*OMG* I spent money on this training – but that wasn’t it too!

We’re the SUM of all. ...

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My 13-year-old Mansplained how “You wasted ALL that time, Mom.”

Jack sidled up next to me yesterday at the picnic table & checked out my screen so he could comment on what I was up to.

You need to know that my kiddo is 13, precocious, opinionated, and likes to sometimes Mansplain stuff to me.

My screen portrayed a slide deck in its infancy – and said USP - Uni...

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Will anyone pay for this?

Two years ago, I thought I had a superpower.

But was it REALLY a superpower? I mean – this thing was soooo easy for me to do.

This speaks to a long-standing limiting belief deep inside my mind that for something to be VALUABLE –

(i.e. other people will pay for it)

it needs to feel HARD. I need t...

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How to figure out what’s the right next thing to do

Have you ever spent looking endlessly at a white page, cursor blinking? That was me this weekend, thinking about what I wanted to talk about today.

I repeatedly asked myself, Do I trust myself to write this? Should I hit “publish”?

I did the digital version of crumpling up the yellow legal pad pap...

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I've made this much & I can make it again

We’d been on the phone for almost 2 hours -

I’d never done anything like this before, & frankly, I was scared, deep down.

Kweku Riverson, a coach who works with his wife Jessica, was explaining how their coaching program I was interested in worked.

It was exactly what I needed to bust open my bus...

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