The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
Doubt crept in. And Erica was hiding.
She had the perfect excuses, -ahem, I mean reasons- to NOT grow her business…
Not enough time. Not enough know-how.
But the NUMERO-UNO reason she lurked in the shadows of her own business?
It's terrifying to be seen.Â
You get it - what if someone sees you &...
A year ago, a teacher friend of mine - who’s on my email list - approached me at our kids’ soccer game.
He said, “Your emails are SO helpful! I try & teach what you teach to my students - thank you for your work.”
I was flabbergasted & honored - this friend is not my Ideal Client Avatar.
He’s a m...
My brain can get itchy. Like - it loves what it’s doing right now, and it also wonders, What else is out there?
It’s the reason I’ve moved out of every job I’ve ever had - they get too comfortable. Sometimes it’s boring…sometimes I just want a new challenge.
But ultimately, every time I make a lea...
I want to start out today by saying that I didn’t mean to turn into the giant ASSHOLE that I did.
But it was two weeks before Christmas & I was sitting on my best friend couch.
We were enjoying the fire and the fact that the men were in a completely different room watching their noisy football gam...
Courageous people are a different breed than me.
Courageous people are those who do scary, hard things - like Navy SEALS, First Responders. Or people with illnesses or challenges that persevere…
Courageous people do really badass shit outside the realm of possibility for me.
I did not see ME as s...
As you can imagine, she was overwhelmed.
She’d been recovering mentally & physically from breast cancer for 4 years…
And had left corporate America to launch her own business.Â
She had ALL THE IDEAS. Tons of experience.
Mucho mucho training & certifications.
But what did she really want for her...
